About us

HSMAI Region Europe strives to be the hospitality industry’s source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.

Below you can see HSMAI Region Europe’s key points of operation:

Our aim is to be the leading meeting place for the hospitality and travel industry in Europe. In order to achieve that we organise many events all over Europe throughout the year.

About HSMAI Region Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.

Vision

The leading meeting place of the industry.

Mission

The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Service Pledge

We pledge to provide transparent and neutral environments
We pledge to drive personal and professional growth
We pledge to be your industry point of reference
We pledge to provide you with cutting edge tools to grow your business
We pledge to go above and beyond to engage you

Values

Our values show in all we do – from the development of activities to communication with our members and partners.

  • engaging
  • enabling
  • connecting

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