HSMAI´s Curate

Wednesday 11 April 2018, Amsterdam from 08:30-16:30 including working lunch by invitation only!

Sign up here!

Hotel Novotel Amsterdam City

A new event called Curate will be produced two times annually. The frequency is intended to keep pace with the fast rate of change in the hospitality industry.

    • Provide an inspirational forum to enable corporate executives to discuss, anticipate, and deal with the most critical business issues that impact performance based on industry sentiment research done prior to each Curate.
    • Provide “meeting minutes” of these most critical issues along with curated problem-solving insights that participants can take back to their companies.
    • Prioritize and frame those issues in a way that will guide the association’s program of work and content development plan.

One of the unique aspects of the event will be the corporate attendee composition and conversation about Culture & People and across all disciplines of sales, marketing, distribution, service operation, and revenue management as well as company types represented in HSMAI Organizational Membership.

Attendees at Curate must be senior executives from the Organizational Memberships Companies. They will identify emerging trends and issues and recommend actions.

A standard Curate agenda will include:

  • A pre-event survey to all delegates will identify current and emerging trends which are top of mind that they would like to discuss with industry colleagues
  • An evening social function prior to the day of the meeting
  • Opening general session with a recap of survey results or output
  • Breakouts focused on the top themes identified in the pre-event survey, each with a moderator who has at basic knowledge on the subject matter.
  • Presentations from breakout moderators to general session with summary of discussion
  • Q&A


For more information about Curate please contact Ingunn Hofseth:



About HSMAI Region Europe


The leading meeting place of the industry.


The Hospitality Sales and Marketing Association International (HSMAI) Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.


Our values show in all we do – from the development of activities to communication with our members and partners.

  • engaging
  • enabling
  • connecting

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.