08:00 – 09:00 Registration, exhibitor showcase, networking and coffee cropped-hsmairoceu.png

09:00 – 09:25 Welcome, Update & A State of the “Union”
Lennert de Jong, Commercial Director at CitizenM Hotels and Chair of the HSMAI Europe Revenue Management Advisory Board
Lennert de Jong

09:25 – 10:05 Hotel Pricing in a Social World: Revenue Manager’s Guide to Navigating the Digital Economy
The job of the revenue manager has changed dramatically in the last decade or so. Today revenue managers face new distribution partners, new competitive threats, increased mergers and acquisitions, and a more transparent operating environment. In this session we’ll talk about what revenue managers should keep doing, stop doing and do better to continue to survive and thrive in the digital economy.
Kelly McGuire, Vice President, Analytics at Wyndham Exchange and Rentals.
Kelly McGuire

10:05 – 11:00 What can we learn on Revenue Management from top leaders from other industries?


Meet the following:

Thomas Cassou, Team Lead at BookingSuite Thomas Cassou
Dan Chaquico, Commercial Director at Heathrow Airport Carpark cropped-hsmairoceu.png
Neil Davies, Head of Bourne Travel Trade & Haven Commercial at Bourne Leisure Neil Davies

11:00 – 11:20 Coffee break and exhibitor showcase Coffee break

11:20 – 11:45 Watch this space for exciting news from HSMAI Europe – to be released soon


Steven Dow, VP of Revenue Management – Europe at Diamond Resorts International and member of the HSMAI Europe Advisory Board Steven Dow
David Turnbull, COO and co-founder at Snapshot and member of the HSMAI Europe Advisory Board David Turnbull

11:45 – 12:30 Big data’s BIG – why should you care?
Everyone’s talking about data science and its importance for hotel pricing and revenue optimization. What can we learn from two of the brightest data scientists in the field to put this into practise?
Anthony Barré, PhD, Data Scientist at Accor Anthony Barré
Onno Zoeter, Head of Ranking at Onno Zoeter

12:30 – 12:50 Who is “stealing” your business?
How to find out which other accommodations are your “competitors”? With which accommodations are your potential customers comparing you when planning their trip? Insight into how similarity is analysed between accommodations can help with benchmarking as well as defining your revenue and pricing strategies.
Diana Mendes, Data Scientist at

12:50 – 13:50 Enjoying the lunch buffet and networking Lunch

13:50 – 14:20 Hotel online Distribution in Europe one year on: Did the predictions come true? 
Last February at the keynote of ROC Peter O’Connor posed an important question of whether Hotel online Distribution chaos was clearing or continuing. Visiting the topic one year on – what, if anything, has changed?
Peter O’Connor, Dean of Academic Programs at ESSEC Business School

 14:20 – 14:50 Why everyone needs Revenue Integrity
Success factors and risk areas.
Pascal Niffoi, Associate Director at N/C
Pascal Niffoi

14:50 – 15:50 The ever-changing distribution landscape
Panel lead by Chinmai Sharma, Chief Revenue Officer at Taj Hotels Resorts and Palaces
Chinmai Sharma
Meet the following:
MarriottMichael Simon, General Manager – Distribution, EMEA & ASPAC Michael Simon

15:50 – 16:05 Coffee break and exhibitor showcase Coffee break

16:05 – 16:30 Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field.
1. Revenue Management versus Revenue Optimisation.
What are the differences between Revenue Management and Revenue Optimisation in a digital marketplace? We will discuss how these differences are critical to your sales, marketing and revenue strategies.
Niels Mekenkamp, Director Hospitality PreSales, EMEA Infor l EasyRMS
2. Leveraging technology to boost your group business bottom line
Join to discuss how new technology can be used to improve overall revenue per group, group profitability, sales efficiency and management control.
Ram Mohan, SVP at GroupRevMax
3. What Revenue Management ideas need to die?
What are we doing just because we’ve always done it? We will discuss how to change that behaviour to something that will move the business forward.
Kelly McGuire, Vice President, Analytics at Wyndham Exchange and Rentals.
Kelly McGuire
 More roundtables with unmissable speakers and hot topics to be added soon

16:30 – 16:55 Roundtable discussions – Session 2
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

16:55 – 17:20 Roundtable discussions – Session 3
A repetition of the above mentioned roundtable sessions 1 and 2, in order to allow participants to cover topics of their own choice.

17:20 – 17:30 Conclusion of the educational part and summary of the day cropped-hsmairoceu.png

17:30 – 19:00 Enjoying the drinks reception and networking before the start of HSMAI European Awards 2015 Cocktails

19:00 – 19:10 Welcome to the HSMAI European Awards 2015
Ingunn Hofseth, President & CEO of HSMAI Region Europe
Ingunn Hofseth

19:10 – 22:00 The HSMAI European Awards ceremony, dinner and entertainment hsmai_awards

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